Smith Insurance Agency

Starting from zero

Before building anything, I audited how the agency showed up online. The answer was barely at all: no website, no domain, no social media, just unclaimed review profiles on Yelp and Google that the agency didn’t control. Anyone searching for a local insurance agent had nowhere to land. For an agency that lives on new policies, that’s money walking past the door.

A site built to turn searches into quotes

• A page for every line of coverage. Auto, home, life, business, commercial, general liability, and personal insurance each get their own page. Every one is a separate front door from Google for someone searching for exactly that coverage.
• A quote button everywhere. Every page ends with a clear way to request a quote, so a visitor who’s ready never has to hunt for the next step.
• Tap to call. The agency’s phone number is one tap away on every phone.
• Trust on display. Reviews, carrier partners, and the family story are front and center, because insurance is a trust purchase.
• A blog that answers real customer questions and gives Google fresh reasons to send people to the site.
• The fine print, handled. Full SEO, the behind-the-scenes markup that tells Google this is an insurance agency and what it offers, and a privacy policy.

Beyond the website

• Business email at the agency’s own domain
• Logo concepts for a refreshed look
• New Facebook and Instagram pages

Why it pays off

Independent agents earn on every policy they write, and most policies start with a search. The agency went from having no website at all to having a page ready for every kind of coverage people look for, each one ending in a quote request. On Seobility, an independent site-scoring tool, the agency now scores 87%, up from nothing at all.